1. Sign the petition. Add your name to our petition calling on public officials at the federal, state, and local level to prioritize investment in water infrastructure and water resources. For each petition signature we receive, our partner Change the Course will restore 1,000 gallons of water to critically dewatered rivers and wetlands across North America.
2. Join the Thunderclap. Spread the message of Imagine a Day Without Water by registering your social media accounts with our Thunderclap. Registered social media accounts will publish a post about the value of water with a link to the petition at the same time. This will amplify the message of Imagine a Day Without Water, ensuring that it reaches the widest audience possible.
3. Participate on social media. Here are graphics and suggested posts to share on Twitter and Facebook. Use the hashtag #ValueWater and ask your audiences if they can imagine a day without brushing their teeth, giving their pet a bowl of water, making coffee, doing laundry, or any of the hundreds of things we need water to do for us every day.
4. Host a tour or an open house. Invite elected leaders, stakeholders, the business community and/or press to an open house or tour of a water or wastewater facility. The more visual the tour, the better. Broadcast journalists especially love giving viewers a peak and something they’ve never seen before. Examples of who to invite could include:
- Local television, radio, newspaper or digital outlets
- The mayor, city or county council members
- The city or regional Chamber of Commerce, Business Roundtable, and labor groups
- Regional engineer or contractor groups
- Student groups, college engineering programs
5. Issue a press release. After your tour, issue a press release explaining “Imagine a Day Without Water” and be sure to make photos available. Click here to view a template press release that you can tailor.
6. Issue a Proclamation or Resolution. Ask your mayor, city council, county council, U.S. representative, senator, regulator, state legislator or governor for a proclamation or resolution on “Imagine a Day Without Water.” See our template proclamation here.
7. Write an op-ed. Write an op-ed for your local paper or business journal. Be sure to check with the paper about word limit and lead time for submission before you start writing. Consider co-authoring with interesting or unexpected names on the byline—perhaps a representative from a local business that is water reliant, like a regional craft beer distillery, restaurant, or manufacturing company. Write your own, or start with our template op-ed here.
8. Use the “What’s the Value of Water?” toolkit. The Value of Water Campaign has produced a series of communication tools and creative materials, including print ads, dorm-flyers, bill stuffers, bus ads, and billboards to spread #ValueWater the message to the public. These materials aren’t Imagine A Day Without Water specific, and can have a relevant message long into the future! View the toolkit materials here.
9. Get water in the news – Schedule an editorial board visit. Visit your newspaper’s editorial board and have a sit down meeting to discuss the state of water infrastructure in your region, address some of your biggest challenges, and clear up any misconceptions about water use and service in your area. If several water agencies serve the population of one newspaper, schedule a joint meeting to show a united front. An editorial board can be a powerful ally to have on your side. Use our message guide to help frame your outreach.
- Engage the next generation of customers and stewards. Ways to Involve future water consumers include:
- Arrange a field trip for students to come tour a facility. After your tour, issue a press release explaining “Imagine a Day Without Water” and be sure to make photos available. Click here to view a template press release that you can tailor.
- Share educational materials for students – school/dorm flyers, shareable social media graphics, or lesson plans on the water cycle in your area
- Have elementary school students do an art project on what water means to them
- Invite professors and students in water-related majors at your local college or university – engineering, agriculture, chemistry, policy – to discuss or write about how water challenges will impact their intended careers and futures?
- Take to the radio waves. Arrange an interview with a local talk news radio program. Commercial talk radio and public radio often have local mid-day shows that feature local guests, while national shows are typically syndicated during morning and afternoon drive times. Not sure what to say in an interview? Use our message guide, available here.
- Release a paper or report. If you’ve been working on a new report, research project, or survey, Imagine A Day Without Water is a high-visibility time to release it and reach a large audience! Make sure to tweet it out on social media, release a press release to local and relevant national news outlets, and let us know what you’re doing.