This framework was developed to be the foundation of our unified message for Imagine a Day Without Water. We used the message framework to write our other resource materials, including the press release, op-ed, and resolution, all available for download in this resource section. Feel free to take this message framework and tailor it to better suit the specific issues and solutions you want to highlight for Imagine a Day Without Water.
Most Americans take water, and the systems that bring it to and from homes and businesses, for granted. They turn on the tap, and safe drinking water reliably comes out. They flush the toilet, and they don’t have to think twice about how that wastewater will be taken away and safely treated before it is returned to the environment.
But could you imagine a day without water? Without safe, reliable water and wastewater service?
A day without water means no water comes out of your tap to brush your teeth. When you flush the toilet, nothing happens. It means firefighters have no water to put out fires, farmers couldn’t water their crops, and doctors couldn’t wash their hands before they treat patients.
A day without water is nothing short of a crisis.
While unimaginable for most of us, there are communities that have lived without water, without the essential systems that bring water to and from their homes and businesses. The tragedy in Flint, Michigan has dominated news coverage for months. Epic drought in California has dried up ground water sources, causing some residents to relocate because they couldn’t live in a community without water. Overwhelmed wastewater systems have habitually forced beach closures along the Great Lakes because of unsanitary sewer runoff. Flooding and other natural disasters have knocked out water and wastewater service in communities from Texas to South Carolina to West Virginia.
America can do better.
The problems that face our drinking water and wastewater systems are multi-faceted. Systems have been underfunded for too long. The infrastructure is aging and in need of investment, while drought, flooding, and climate change all place extra pressure on our water and wastewater systems. Different regions face different water challenges, so the solutions to strengthen our drinking water and wastewater systems must be locally driven. But reinvestment in our water must be a national priority.
The good news is while the challenges are great, our capacity for innovation is greater.
Investing in our drinking water and wastewater systems, secures a bright and prosperous future for generations to come. We need to invest in our local water systems. Public officials at the local, state, and national level must prioritize investment in water, because no American should ever have to live a day without water.
Public private partnerships play an important role in building the drinking water and wastewater systems of tomorrow. Innovation is driving the water sector, and will allow us to build modern, energy efficient, and environmentally advanced systems that will sustain communities for generations to come.
None of this will be easy work, and nothing can be taken for granted. But water is too essential to ignore the crisis in front of us. We need to prioritize building stronger water and wastewater systems now so no community in America has to imagine living a day without water.