Imagine a Day Without Water achieved a new bar for national public will building for water. Nearly 500 hundred organizations, companies, and municipalities across the country engaged in Imagine A Day Without Water – and drove unprecedented water-focused media and social media coverage in national and local markets.
Participating organizations included all members of the Value of Water Campaign, joined by municipal water agencies; mayors, governors, and members of congress; breweries and coffee shops; manufacturing and trade associations.
In its second year, Imagine A Day Without Water activated stakeholders and generated coverage through several strategic channels, including a national satellite TV and radio tour, local events and programming, press and social media, digital content creation, and a petition to policymakers at all levels of government.
Top-line highlights include:
- 470 organizations participated in Imagine a Day Without Water by hosting press events, open houses, student art contests, authoring blogs and op-eds, issuing resolutions, and more!
- Thousands of individuals and organizations have signed Imagine a Day Without Water petition to elected leaders calling for reinvestment in our water infrastructure. The petition will remain open through the end of 2016.
- New video from the Value of Water Campaign demonstrates what’s at stake when we don’t value water.
- Social media activities generated over 12 million impressions using #ValueWater.
- Robust print and broadcast media coverage in markets across the country. Radhika Fox, Director of the Value of Water Campaign, participated in television and radio interviews spotlighting Imagine a Day Without Water on behalf of the coalition in 25 media markets.
- Former Governor and DNC Chair Edward Rendell and former Transportation Secretary Ray LaHood penned an op-ed in The Hill on the importance of investment in water and wastewater infrastructure.
- Mayors and governors issued proclamations and resolutions