On October 12, 2017, 750 organizations came together for Imagine a Day Without Water, the third annual day of action hosted by the Value of Water Campaign that asks Americans and our elected leaders to think about our often-overlooked water systems. Across the country, municipal water agencies, city halls, coffee shops, breweries, schools, nonprofits and more hosted events in their communities, called on their elected officials, and engaged their networks on social media—all in the name of valuing water!
We often take our invisible water and wastewater systems for granted. We turn on the tap and water comes out. We flush the toilet, and it goes away. It's often out of sight and out of mind. But, disasters like Hurricanes Maria, Irene, and Harvey, and crises like what happened in Flint, Michigan, shine a bright light on what it would be like to live without safe and reliable water and wastewater services. During Imagine a Day Without Water, millions of Americans participated in raising awareness about the value of water and the need to invest in water infrastructure so no communities have to imagine—or live—a day without water again.
Together, we shared our collective message through strategic channels, including television, radio, local events, social media, and digital content creation. Here are some highlights from Imagine A Day Without Water 2017:
- 750 organizations participated in Imagine a Day Without Water by hosting tours, open houses, student art contests, authoring blogs and op-eds, issuing resolutions, posting videos, recording podcasts, and more!
- Social media activities generated over 6 million impressions using #ValueWater.
- Robust print and broadcast media coverage in markets across the country reaching 4.5 million viewers and listeners. Radhika Fox, Director of the Value of Water Campaign, participated in 25 television and radio interviews spotlighting Imagine a Day Without Water in media markets in the US and Canada. Hits included the nationally syndicated Coffee with America and "The Morning Briefing with Tim Farley" on Sirius XM Radio.
- Mayors and governors issued proclamations and resolutions in city halls and state houses across the country.
- Dozens of schools engaged students at all grade levels with water-related curriculum, art contests and essay contests on what a day without water means to them.