On October 10, 2018, more than 1,100 organizations came together for Imagine a Day Without Water, the fourth annual day of action hosted by the Value of Water Campaign. This day of collective action asks Americans and our elected leaders to think about our often-overlooked water systems. The goal of the day is to bring stakeholders together to raise awareness about the value of water and the need to invest in water infrastructure, so no communities have to imagine—or live—a day without water again.
This year, not only did we have more organizations participate, but we also saw more diversity in participation efforts and organizations than ever before. Imagine a Day Without Water saw participation from beauty queens, scout troops, science and health museums, breweries, and retailers. Internationally, we saw organizations from Kenya, India, Jordan, Canada, and even groups focused on Antarctica joining the movement. And across the country, municipal water agencies, city halls, local businesses, schools, nonprofits and more hosted events in their communities, called on their elected officials, and engaged their networks on social media—all in the name of valuing water!
Together, we shared our collective message through strategic channels, including television, radio, local events, social media, and digital content creation. Here are some highlights from Imagine A Day Without Water 2018:
- Over 1,100 organizations participated in Imagine a Day Without Water by hosting press events, open houses, student contests, and neighborhood events; authoring blogs and op-eds; making videos; issuing resolutions; and, more!
- Social media activities reached 6.5 million unique Twitter users with #ValueWater and #ImagineADayWithoutWater.
- Broadcast media coverage reached over 1.6 million listeners in markets across the US and Canada. Kip Peterson, US Water Alliance’s Vice President for Engagement, participated in 16 radio interviews spotlighting Imagine a Day Without Water. Dozens of print and online stories reached Americans across the country too!
- At least 12 mayors and city councils issued proclamations and resolutions, and elected officials across the country showed support on social media. Thanks to Washington Governor Jay Inslee and U.S. Senator Ben Cardin for spreading the word!
- Schools engaging students of all grade levels offering water-related curriculum, running essay contests, and creating works of art on the ways that water is the foundation of our lives.
- Utilities partnered with fire departments and local businesses to bring the message directly to customers at coffee shops, breweries, and public spaces.